💡 Utilize user-generated content to inspire unique engagement and build hype around the brand
🖼️ Plenty of formats to choose from - photo, video, gif or drawing contest
Absolut Vodka launched a one-of-a-kind WhatsApp chatbot contest when launching its new limited collection Absolut Unique. Absolute organized an epic VIP party to celebrate the launch and offered 2 tickets for grabs to its customers.
Anyone wanting to win the tickets had to get in touch with Sven – Absolut’s virtual bot-bouncer – via WhatsApp and go above and beyond to convince him they deserve to be at the party.
The campaign produced hilarious results with people sending incredible messages, pics, voice recordings, and videos.